Canterbury 4 Business

Mentor Profiles

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Our mentor has an established background in target marketing, retail planning and customer analysis. He started in regional newspapers using market analysis to drizve advertising sales and strategic development. Working in media and retail consultancy, he worked closely with the top five grocery chains on their loyalty and store marketing.

After working on a strategic review for M&S with Anderson Consulting, he was appointed to maintain their customer and retail analysis capabilities as information and data manager, helping develop their first customer segmentation.

As head of Hicklin Slade & Partners (a London DM and digital agency) data planning team, which he started in 2001, he developed Camelot's subscriptions service to a successful DM client. He also developed Honda's first customer segmentation and the development of a DM customer and prospect relationship marketing program helping Honda achieve Data Brand of the year 2005 and Direct Brand of the Year 2005. He worked with Henley Centre, Future Foundation and Accenture to identify future trends affecting the retailing and consumer environment to 2020 as part of Camelot's successful licence bid.

Started Insight Bridge in August 2006 to offer automotive & retail planning and customer analysis support to SMEs and agencies, which is are retained by a number of clients from the automotive, retail, charity and agency sectors. He is also a lecturer in advertising strategy & new media at Canterbury Christ Church University.

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